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Jugaad and the Indian Designer

How do you achieve functionality, purpose, and sustainability in design?

With a little jugaad, of course!

A Hindi slang word, Jugaad(pronounced "joo-gaardh") translates to an improvisational style of innovation that's driven by scarce resources and attention to a customer's immediate need.

The ubiquitous Plan B or the trademark Indian ingenuity, the jugaad aesthetic has always been a part of the Indian DNA.

Showing the way ahead, it has helped

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