From Enterprise applications to mobile apps we can help your users get things done without losing their composure. With adequate room for delight. We do this by understanding your needs and your users' needs and then optimising the application workflow. Simple.
Some call it Information Architecture. It's the art of structuring content in an usable manner. Often business users have all the information with them - It's just that they cannot sort them in the way user would want. Users need to be sure, where they are, where they were and where they can get out.
Some call this Interaction Design. It's about anticipating user needs and offering the right triggers that gets users clicking away as they progress further in their tasks.And closer to completing the transaction and moving on. yes, users usually have other things to do.
Sometimes this is also called Usability Engineering. It's a big word for making things work the way they're supposed to. As users expect them to. The catch is to predict usage based on the understanding of actual users and their habits.
Once we create flows and make it intuitive, we make the screens nice and pretty. We call it User Interface Design but its mainly making it clean and pretty so users love to use it for the colours and layout- the obvious stuff and never notice the intuitive flow they're already into.